The little black dress by celebrated designer Coco Chanel has lived through many a lifetimes begotten in a ‘proper’ structure enjoying a ride admidst the class and the mass.
Come the 80s and 90s retro and vintage took the centre stage while avant garde by Vivian Westwood was still a niche market. It’s only been a few years from the last decade with ecommerce dependant world of audience got a glimpse of quirky designs in accessories and clothing and fell in love with it.
Once upon a time when masses not just in India but worldwide felt squimish trying out quirky patterns are now wholeheartedly making them a part of their daily routine.
The conservative structured patterns are so archaic people hardly prefer to buy them. If you, especially take a look at most of the retail brands, their style and designs have a novel abode with contemporary motifs and quirky designs. Haven’t we evolved? Breaking our mental barriers to stay in line of ps and qs of structure, dallying in euphoria in quirky patterns feeling a sense of freedom.
Has Creative Clothing Become A Celebrated Cliche?
Once upon a time people swore by couture and designers for offbeat clothing and styling to stand out in the crowd. Though ecommerce platforms have opened up a novel market for people to choose from it has not faded the significance of couture designers, not one bit.
Theres a huge difference between manufacturing bulk products and creating designer, artistic clothing and accessories. The process, the gumption, technique, and creative inspiration are quite different when it comes to mass production and designer clothing.
Not Covetous Anymore, Are We?
How many of us took joy looking at designer window displays wishing you could look like million dollars garbing in them. The ecommerce platforms and retail brands selling on them have fulfilled the long yearning of most of the masses who wished to walk the gaiety gait in them and one up their self esteem. Shopping is afterall a spiritual experience because it makes our heart happy and gives a sense of fulfillment at a subconscious level. That’s how we are made. Who said materialistic possessions don’t lead to spiritual enlightenment? Shopping what you love does it, doesn’t it.
Everyone Enjoys Being Different
We no more struggle with the thought of wanting to create a unique persona for ourselves because now the choices are umpteen and being delivered to your doorstep. Isn’t that a good news, for consumers, designers, retailers, and various sizes of markets. You can create your own trend without following a guide, or a blueprint of upcoming trends. What you can do with your brand, the possibilities are infinite because the masses love and have broken their mental barriers of accepting only structured clothing for their dailywear.
With the new wave of openness, dynamics of work culture changing, people feel a sense of freedom wearing what they love and enjoy the attention of looking their best. We have evolved, haven’t we?
